Emergence 2024

Category: Packaging design

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Jaflenur Rahman​

Jaflenur Rahman

Editorial design, packaging design, illustration

Hi, I’m Jaflenur! I consider myself to be a creative and passionate individual willing to learn new skills and expand my knowledge. During my last three years of studying, I have developed and broadened my understanding of design and its importance in functionality and inclusivity. Throughout my degree, I have learnt skills in a number of software including Adobe InDesign, Illustrator, Photoshop and Figma, but most importantly I discovered my interest in editorial design, packaging and anything print related. I enjoy working on projects that involve getting to create physical deliverables and getting to use and experiment with different materials.

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IPDEOK magazine

IPDEOK introduces upcoming and indie Korean artists, ranging in genres such as R&B, rock, hip-hop and many more! Each issue focuses on artists that deserve more recognition and could gain more listeners from around the world. IPDEOK celebrates the artists’ recent music and their influence in the Korean music industry, as well as globally. Packed with interviews, articles and recommendations of different artists, IPDEOK shows rising creatives and offers a different genre of Korean music to try. A playlist for each issue is included for readers to listen to while reading, packed with songs from the featured artists.

Undertale Switch packaging

For this project, I re-designed the packaging for UNDERTALE’s Switch version. I aimed to create a collector’s edition version with inclusions such as keychains, stickers, postcards and a Switch skin. The design for the game case was inspired by the pixel art style of the game, specifically the heart symbol that is seen throughout. While confronting a monster, the frame that surrounds the protagonist’s heart expands and shrinks depending on the attacks. I wanted to reflect this on the cover and included the heart in the centre of the design to emphasise its importance and continued motif throughout the game.

Oxford University Press book cover series

This project involved working with Oxford University Press (OUP) and re-designing the book jackets from their Very Short Introductions series. The aim was to make the jackets look more appealing and adhere to the topic of the book itself. I chose ‘The Gothic,’ ‘Witchcraft’ and ‘Superstition’. In my own designs, I took an illustrative approach to the book jackets. The concept of the illustrations involved the motif of windows, with each cover reflecting the topic. The jackets were enhanced by adding a white foil finish along with embossing to elevate the title and make it stand out when displayed.

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Emergence 2024

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Habibah Begum

Habibah Begum

Social media marketing, advertising, communications

Hey, I’m Habibah! I’m an enthusiastic designer and aspiring marketer, passionate about illustration, branding and creating promotional material. My love for design stems from a creative background, surrounded by various arts and cultures. This has taught me new ways of communication and strengthened my ability to design for different audiences. After completing multiple projects and Real Jobs including Baseline Shift, I have found myself to be a confident speaker as well as working well under pressure and as part of a team. Alongside this, I have broadened my knowledge of design softwares such as Adobe InDesign, Illustrator and Photoshop and I’m excited to expand my skills and grow further within a professional environment.

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The Mocktail Company packaging

The brief for this project was to re-design existing packaging for a company which needed more attention. I selected The Mocktail Company and instead of existing bottles, opted for cans for improved practicality. The aim of this design was to visualise 'fun', 'fruity' and 'refreshing' to appear attractive to everyone through the use of diverse illustrations and vibrant colours. The cans (sold separately) are also available in boxes of two, both online, using their independent website or in selected retailers.

My Ukhti magazine

The brief for this project was to produce a proposal for a magazine based on visual culture. ‘My Ukhti’ translating to ‘My Sister’ from Arabic is a religion based lifestyle and guidance magazine exclusively tailored for young Muslim girls struggling with their deen (religion) or looking for advice. The quarterly issues will embark on a journey to both inspire and educate the Muslim community through questions, articles, interviews and seasonal shop.

Reading CAN branding

The brief for this group project was to re-brand an existing charity. Our client was Reading Climate Action Network - an organisation designed to assist companies and individuals make changes to achieve net zero by 2030. We updated their vision, mission and values to redefine their goals as an organisation, as well as comparing competitors and creating potential users to craft a new logo, tagline, colour palette, typography, imagery and style. This enabled us to design a new website, social media posts and event collateral including banners, postcards and clothing to promote their brand and lead to further engagement.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Esha Rajesh

Esha Rajesh

Editorial design, digital design, packaging design

Growing up, creativity has always been a passion of mine and it has continued to grow over the past 3 years at university. Throughout my degree, I have gained a broad skillset in a range of different platforms and have explored design in various different avenues from print to digital design. I have developed a good understanding about using design as an approach to solving social and environmental issues, but most importantly ensuring that the final outcome is functional and serves its purpose. As I enter the professional industry, I look forward to applying my skills and knowledge in real-life projects as well as learn from other educated designers.

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Desigal magazine

Desigal is an independent magazine with a fashion, beauty and lifestyle focus. The read is jam packed full of tips, tricks and advice from leading individuals and brands in the South Asian community, as well as shedding light to new and upcoming individuals! The overall tone of the magazine is to reflect the persona of every South Asian girl out there. The aim is to not confuse the audience with extravagant words, but act as though they are talking to one of their close friends. This is how the publication seeks to instil a stronger bond with the readers.

Body Shop packaging

The existing Body Shop candles hold a different design identity compared to the other items in-store, in the sense it is less vibrant and eye-catching. The new iteration of the candle box packaging exhibits a lively and colourful approach. The design represents the brand’s core values of being natural, bold and sustainable. There are three different scents in the range. The illustrations developed during the design process, alongside the colour choices, reflect the natural ingredients used in the essence of the candles. Boldness is the product of the colour palette used, coupled up with the large and impactful typography.

Itch Free website

Itch free is a website/web app which targets users who suffer from Atopic Eczema, commonly known as Eczema. As the user enters the site, they are welcomed with a link to browse through an Eczema Product Directory page all catered for eczema patients, which covers everything from skincare, to haircare, to even what laundry detergent to use for clothing. The core features aid the three users established in the earlier design process, Anjali, Poppy and Ana. Their pain points have informed the UI/UX design of both the mobile and desktop website.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Edan Camplin​

Edan Camplin​

Branding, magazine design

I have always had a strong interest in design, particularly graphics and branding. The course at the University of Reading has enabled me to explore many avenues of the world of graphic design. I have enjoyed the learning process and value the skills I have developed, enjoying the opportunity to work independently and as a team, problem solving and creating different design projects. Throughout my time on the course, I have developed a keen interest in branding. I was lucky enough to have the opportunity of work experience at Honey Creative in London, where I was able to develop my design skills and knowledge, that has given me the confidence and abilities to go into a career in branding. I enjoy the challenge of creating and redeveloping brands, to help clients achieve their ambitions and goals for their businesses.

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Hypersonic Missiles record cover

Delving into the social injustice and dysfunction in society, this packaging redesign project explores how the world appears to Sam Fender in his album Hypersonic Missiles. It uses a combination of bold typography and imagery that reflects the mess the world is in around Fender, from his beloved Newcastle, to the world as a whole. The design shows disruption, lines that reflect the climate and the damage of war, and also the mind of someone who is feeling suicidal. Ultimately, it's a reflection of how Fender views society, a complete mess caused by its own dysfunctions.

Zero Hour campaign

Zero Hour: A youth-led organisation demanding climate action. For this project I was tasked with designing key assets for a small travelling exhibition stand. Creating posters specific to each place the exhibition would travel to, I felt it would create a more personal approach to each location.

Apex magazine

Tracks, cars, drivers. Each issue of Apex magazine features a different Formula One track. Including articles about the history of the track, famous races and crashes and an interview with people connected to the track.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Daisy Tomlinson

Daisy Tomlinson

Campaign design, editorial design, illustration

I am a versatile designer with a passion for crafting compelling visual narratives through campaign design, editorial design, and illustrations, driven by a keen eye for detail. Throughout my time at University of Reading, I’ve had the opportunity to work with real clients, fuelling my passion for creating meaningful and impactful designs. This hands-on experience has honed my technical skills and deepened my understanding of client needs and preferences. Real-world projects has instilled in me a commitment to delivering solutions that not only meet but exceed expectations, while also fostering strong client relationships built on trust and collaboration.

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Escape magazine

Escape is an interrail magazine where each issue focuses on different routes, exploring the wonders of different countries. It enables readers to submit their travel experiences, tips and tricks through the website with the chance of having a featured article in the magazine's biannual release.

Chocolate Arthouse packaging

This is a redesign of Chocolate Arthouse packaging. To represent the brand's identity, I have used local artists’ work to wrap the chocolate bars, with the artists’ name and work displayed on the front.

Postcard of Support

Postcard of Support is a campaign that helps bring students together during the current cost of living crisis. The campaign allows students to send both virtual and physical postcards to one other in hopes of creating a space to connect, emphasise and find strength in solidarity. I want my campaign to show students they are not alone in their experiences with the end goal of creating an event workshop providing practical guidance and equipping students with the tools they need.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Clara Tsang

Clara Tsang

Packaging design, branding, video editing

Hi, I’m Clara. I am a hardworking, creative, and adaptable designer who is interested in the packaging, branding, and video editing industries. I am eager to achieve not just aesthetically pleasing designs, but also something that effectively communicates a message to aid users. I am a quick learner and have already developed skills in software such as Adobe InDesign, Illustrator, Photoshop, AfterEffects, XD, Figma, and Final Cut Pro. Additionally, I have gained skills in communication, organisation, leadership, teamwork, and problem-solving throughout my years at university. I look forward to using and further developing my skill sets in the opportunities presented after graduating.

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Kashi cereal packaging

Kashi is a cereal brand that produces whole grain cereals and other plant-based foods sourced from regular farming practices. They emphasise on the terms, “natural”, “organic”, “macrobiotic diet” and “plant-based”. From researching their information, I decided to pick the words, organic, plant-based and fun to focus on when designing its new packaging.

Teatime magazine

Teatime is an independent tea magazine which explores and celebrates different tea cultures all around the world. It looks into the history and origins of the particular tea, flavours, drinking traditions, stores as well as interviews with experts, recipes and fun facts. Each issue will come out twice a year to allow readers to become fully invested in a tea culture and trying it out before moving onto the next. Teatime has its own website and social media which are used to promote the magazine. It also gives previews to current and future issues and has a shopping page where readers can get a closer look of the magazine and eventually purchase.

ComfortZone website

ComfortZone is a website that provides information, tips and exercises to help tackle social anxiety. While its primary focus is on social anxiety, its resources are valuable for individuals dealing with general anxiety as well. One distinctive feature that sets ComfortZone apart from other websites is its goal-setting functionality, where users can set weekly goals to complete and maintain a streak. This unique feature not only motivates users and provides a useful purpose to the website, but also encourages them to apply what they’ve learned from the website into their daily lives, promoting personal growth and progress.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Benjamin Brown

Benjamin Brown

Branding, web design, editorial design

Over the past three years of studying at the University of Reading, I have learnt to visually communicate for a variety of design mediums. Exploring the capabilities of software and learning new skills has helped me in understanding the importance of adapting to challenges. Designing for diverse projects involving branding, editorial and web design has enhanced my capabilities in designing to solve problems and target client’s needs. Being able to express my passions and interests through projects has allowed me to demonstrate my creative mindset. I have had the pleasure of working as a team leader for Baseline Shift, which has expanded my communication skills and enabled me to collaborate with many talented individuals across the industry. I look forward to constantly growing as a designer, improving my abilities, and working with like-minded people.

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PRESTIGE magazine

PRESTIGE is a magazine that explores the beauty of comic books and graphic novels, respecting the medium's artwork, storytelling, and creators. Each article is designed to show the style and content of each comic, through the integration of imagery and type, and the beautiful artwork pervading each spread. Designing the magazine encouraged me to produce merchandise that could expand the brand’s identity further. This project enabled me to design for one of my passions, whilst also having the opportunity to enhance my editorial abilities.

Black Sabbath record album packaging

I chose to re-design the existing packaging for Black Sabbath’s album, Paranoid. The band believes the name of the album does not link to the visuals or messages presented, so I decided to improve this disconnection. The re-design portrays a vortex of distorted eyes, reflecting the never-ending effect of mental health and one’s distorted sense of reality. Using several print finishes, the typography for the front and back cover become visible only under direct light; to add another level of interaction for audiences. Following the re-design, I designed merchandise and items that carry across the new identity.

Reading CAN branding

Reading Climate Action Network (Reading CAN) is a non-profit organisation that work to combat climate change in Reading. They do this by offering support and advice to individuals, schools, and businesses, creating a community of climate conscious and actively empowered people. In this group project, I helped to design collateral and merchandise for the organisation to increase audience engagement with the brand. Collateral such as post cards and tote bags have the potential to be made from recycled material for the climate conscious events, benefitting the environment and the Reading CAN’s presence.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Amy Babington

Amy Babington

Editorial design, magazine design, newspaper design

I have a strong passion for editorial design and typography. With a high attention to detail and a keen sense of visual hierarchy, I enjoy crafting compelling and effective visual narratives that suit both the audience’s and client’s needs.

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Academic book design

Neil Cocks is an English Professor for the University of Reading. He had previously published a textbook called ‘Student Centred: Education Freedom and the Idea of Audience’ and was looking to publish a second updated version. The new version would include new chapters and changes to the previous text, as well as a completely new design for all pages and both the front and back cover.

INFUSE vodka packaging

INFUSE is a naturally flavoured, vibrant vodka brand. They pride themselves in their straightforward flavour choices that are created by using real fruits and spices that are left in the vodka to infuse over time. I redesigned their packaging to lean into these positive attributes of the brand with a more contemporary and full-bodied design, full of colour and life to mirror the flavour. Alongside rebranding, I created a streamline Instagram approach for the company to roll out the company design.

The Canvas Arts online magazine

The Canvas Arts Magazine is an online magazine for students, run by students. I collaborated with the editors and authors to design the third issue of this quarterly publication. The responsive design had to follow the visual language of past issues whilst also improving accessibility and navigation issues.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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