Lydia Hall
Editorial design, branding
Hello! I’m Lydia, a recent graduate from University of Reading, who has a particular passion for editorial design. I am a detail-focused designer who takes great joy in working in a systematic way. I have a great enthusiasm for typography; enjoy learning more about the broad field of graphic design and am an empathic communicator.
Teapigs packaging
The brief for this project was to redesign the Teapigs packaging, with a focus on quality, sustainability, and an element of fun. The chosen approach was using a series of abstract shapes which represent the flavours and ingredients present in the tea. This approach answers best to the fun part of the brief. It can also be directed towards a younger audience of tea drinkers, and excite them with unique packaging (compared to the rest of the tea genre).
Wander magazine
'Wander' is a travel magazine that showcases the beauty of the Earth, in particular the everyday or overlooked places. It is aimed at young adults who have a desire to travel, and may well be setting out on their first solo trip. 'Wander' is all about slowing down to enjoy the adventure and excitement in every day, and so it was appropriate to complement this theme with a slow, bookish design. Each magazine has four coloured sections: destinations, gear & gadgets, travel trends, and seasonal.
Reading School of Art Degree Show branding
The brief for this project was to design the branding for the Reading School of Art Degree Show, which included an art catalogue and website. The catalogue showcases the 60 students' artwork by grouping the pieces by colour and mood, creating a subtle colour gradient when flicked through. To go alongside the art catalogue, a website was created to display the students' individual work. This was created on WordPress and allowed each student to have a page for their work.
