Esha Rajesh
Editorial design, digital design, packaging design
Growing up, creativity has always been a passion of mine and it has continued to grow over the past 3 years at university. Throughout my degree, I have gained a broad skillset in a range of different platforms and have explored design in various different avenues from print to digital design. I have developed a good understanding about using design as an approach to solving social and environmental issues, but most importantly ensuring that the final outcome is functional and serves its purpose. As I enter the professional industry, I look forward to applying my skills and knowledge in real-life projects as well as learn from other educated designers.
Desigal magazine
Desigal is an independent magazine with a fashion, beauty and lifestyle focus. The read is jam packed full of tips, tricks and advice from leading individuals and brands in the South Asian community, as well as shedding light to new and upcoming individuals! The overall tone of the magazine is to reflect the persona of every South Asian girl out there. The aim is to not confuse the audience with extravagant words, but act as though they are talking to one of their close friends. This is how the publication seeks to instil a stronger bond with the readers.
Body Shop packaging
The existing Body Shop candles hold a different design identity compared to the other items in-store, in the sense it is less vibrant and eye-catching. The new iteration of the candle box packaging exhibits a lively and colourful approach. The design represents the brand’s core values of being natural, bold and sustainable. There are three different scents in the range. The illustrations developed during the design process, alongside the colour choices, reflect the natural ingredients used in the essence of the candles. Boldness is the product of the colour palette used, coupled up with the large and impactful typography.
Itch free website
Itch free is a website/web app which targets users who suffer from Atopic Eczema, commonly known as Eczema. As the user enters the site, they are welcomed with a link to browse through an Eczema Product Directory page all catered for eczema patients, which covers everything from skincare, to haircare, to even what laundry detergent to use for clothing. The core features aid the three users established in the earlier design process, Anjali, Poppy and Ana. Their pain points have informed the UI/UX design of both the mobile and desktop website.
