Georgina Wade
Campaign design, advertising
Hi, I’m Georgina, and I have an interest in campaign design and designing to make a difference. I enjoy creating innovative design concepts and using my design skills to educate myself on new topics. During my time at the University of Reading, I’ve learnt that design is more than a visual aesthetic. Instead, design is a tool that can be used to positively impact the world and make a difference. As I enter the professional industry, I look forward to developing new skills and growing as a designer.
Flawed Uniqueness
Flawed Uniqueness is an interactive campaign that brings attention to Body Dysmorphic Disorder (BDD), a condition that causes people to overanalyse their features, resulting in repetitive and obsessive behaviours. The campaign is made up of an underlying matrix, determined by the users' chosen answers, making each answer tile unique to that individual.
Zen web app
Zen is a responsive web app for people with anxiety. Whether its social or generalised anxiety, Zen aims to help users find suitable coping strategies. Users are accompanied by Zen’s mascot, Theo the Triangle, throughout the website helping the users emotionally connect with the website.
