I have always had a strong interest in design, particularly graphics and branding. The course at the University of Reading has enabled me to explore many avenues of the world of graphic design. I have enjoyed the learning process and value the skills I have developed, enjoying the opportunity to work independently and as a team, problem solving and creating different design projects. Throughout my time on the course, I have developed a keen interest in branding. I was lucky enough to have the opportunity of work experience at Honey Creative in London, where I was able to develop my design skills and knowledge, that has given me the confidence and abilities to go into a career in branding. I enjoy the challenge of creating and redeveloping brands, to help clients achieve their ambitions and goals for their businesses.
Delving into the social injustice and dysfunction in society, this packaging redesign project explores how the world appears to Sam Fender in his album Hypersonic Missiles. It uses a combination of bold typography and imagery that reflects the mess the world is in around Fender, from his beloved Newcastle, to the world as a whole. The design shows disruption, lines that reflect the climate and the damage of war, and also the mind of someone who is feeling suicidal. Ultimately, it's a reflection of how Fender views society, a complete mess caused by its own dysfunctions.
Zero Hour campaign
Zero Hour: A youth-led organisation demanding climate action. For this project I was tasked with designing key assets for a small travelling exhibition stand. Creating posters specific to each place the exhibition would travel to, I felt it would create a more personal approach to each location.
Apex magazine
Tracks, cars, drivers. Each issue of Apex magazine features a different Formula One track. Including articles about the history of the track, famous races and crashes and an interview with people connected to the track.