Emergence 2024

Category: Branding

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Tristan Bevan​

Tristan Bevan​

Print design, branding, book design

Hi, I’m Tristan and over the past 3 years I’ve loved being part of such a dedicated community of designers where I’ve been able to develop many of my visual design skills over a range of fascinating software’s – from Adobe softwares like InDesign to Figma. Being able to develop both a keen eye for striking visuals and a strong understanding of function and purpose throughout my design process was an integral part of learning the craft of graphic design and a skill I intend to take forward into my career. Throughout my time in the Reading design community, I have also been able to develop my client-facing skills through a range of client-based projects. Organising face to face meetings to understand the clients core needs, to successfully pitching entire re-brands for existing organisations. It always feels great for both parties when the designer can truly understand the client’s needs.

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Chase Atlantic album cover

Here is my redesign of Chase Atlantic’s 2017 album. The album contains the vulnerable storytelling of themes such as over-indulgence, pleasure, and self-destruction as the characters fall into the depths of substance abuse. For the redesign, I wanted to encapsulate the raw and emotional storytelling of this album using the visual metaphor of drowning. My designs story follows two main characters becoming further and further apart from each other while the female character drowns in a blissful pink cloud of pleasure, eventually becoming unreachable. The story is expanded upon throughout, from the inside spread to the back cover.

DraughtBusters branding

Here is the rebrand of DraughtBusters– a Reading based non-profit organisation that aims to keep everyone warm and comfortable in their own home. The main charm of this rebrand is the mascot ‘Buster the Bear’, a friendly ‘handy man next door’ character who wants nothing more than to keep the cold out and the community warm. The logo sports a strong, rugged typeface with swirled wind like serifs and a large gust of wind exiting the door in the ‘D’. These decisions tie nicely into DraughtBusters fight against cold windy draughts.

Lens Flare magazine

Lens Flare Magazine aims to capture both the Lens of the camera and the Flare of the trick. The concept of this magazine simultaneously promotes the unique aesthetic of skate culture whilst merging photography and typography into an exciting and dynamic visual feel. The contrast between heavy sans serif type and hand-written Sharpie emphasises the creative individuality within the subculture of skaters. This creative individuality is further pushed through the concept of reader involvement with the photography for each of the covers – sharing the same dimensions as a Polaroid – being sourced through audience submissions.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Neve Leavey

Neve Leavey

Packaging design, branding

Hi, I’m Neve. I have always had an eye for creativity and am passionate about pursuing a career in design. Over the past three years, I have had the opportunity to design for real clients, broaden my digital skillset, and learn how to create impactful designs. I value approaching projects with empathy and a critical mind, and hope to continue growing my skill set in future collaborative projects and respected work environments.

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Instagram

Peace of Mind magazine

This project consisted of us designing and crafting a magazine about a topic close to our hearts. Peace of Mind is a magazine dedicated to helping young adults with their mental health. It includes articles from specialists on the small steps you can do every day to look after your mental well-being, and ways you can help a loved one that is struggling. I wanted my magazine to have a calming and personable feel, so I illustrated all images and spreads to create a peaceful, sensory experience for readers who are experiencing a difficult time whilst reading.

Teapigs packaging

Teapigs is recognised for prioritising big flavours and new ways to make their products sustainable. For this packaging project, I wanted my designs to reflect Teapigs’ joyful brand identity and their mission of making tea fun again when you’re having your morning brew. I illustrated cartoon pigs relating to the theme of this collection of well-being teas to create a recognisable brand identity, and to reflect Teapigs’ uniqueness.

Berkshire MS Therapy Centre branding

Berkshire MS Therapy Centre was created by people who have a personal experience with MS for people with MS. This centre not only cares for their members physical health but also their mental and emotional well- being, and that of their loved ones. For this rebrand, it was important for my group to make our designs represent the centres compassionate and supportive services. We redesigned their collateral advertisement, logo, and their online presence. I designed the leaflets with an illustrative style and the lavender embedded logo, to give the brand a friendly and calming visual identity.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Jack Taylor

Jack Taylor

Branding, editorial design

Coming from a sales background and having an understanding in the importance of upholding a positive identity, I have an ever-growing interest in the relationship between design and branding, social media impact and advertisement. I pride myself on doing my research for a full insight to ensure I create something that is bespoke and built for purpose.

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Uncovered magazine

Uncovered magazine

Tee Times newspaper

Tee Times is a prominent source for all things golf. Whether you’re a seasoned pro, an enthusiastic amateur, or a curious newcomer, our newspaper is dedicated to bringing you the latest news, best tips, and wide coverage within the golfing world.

Zero Hour campaign

This project was to produce an effective branding campaign through the use of multiple different outputs to convey Zero Hour’s message. Remaining cohesive across all outputs is vital for representing a brand’s identity and utilising brand guidelines made this possible.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Habibah Begum

Habibah Begum

Social media marketing, advertising, communications

Hey, I’m Habibah! I’m an enthusiastic designer and aspiring marketer, passionate about illustration, branding and creating promotional material. My love for design stems from a creative background, surrounded by various arts and cultures. This has taught me new ways of communication and strengthened my ability to design for different audiences. After completing multiple projects and Real Jobs including Baseline Shift, I have found myself to be a confident speaker as well as working well under pressure and as part of a team. Alongside this, I have broadened my knowledge of design softwares such as Adobe InDesign, Illustrator and Photoshop and I’m excited to expand my skills and grow further within a professional environment.

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The Mocktail Company packaging

The brief for this project was to re-design existing packaging for a company which needed more attention. I selected The Mocktail Company and instead of existing bottles, opted for cans for improved practicality. The aim of this design was to visualise 'fun', 'fruity' and 'refreshing' to appear attractive to everyone through the use of diverse illustrations and vibrant colours. The cans (sold separately) are also available in boxes of two, both online, using their independent website or in selected retailers.

My Ukhti magazine

The brief for this project was to produce a proposal for a magazine based on visual culture. ‘My Ukhti’ translating to ‘My Sister’ from Arabic is a religion based lifestyle and guidance magazine exclusively tailored for young Muslim girls struggling with their deen (religion) or looking for advice. The quarterly issues will embark on a journey to both inspire and educate the Muslim community through questions, articles, interviews and seasonal shop.

Reading CAN branding

The brief for this group project was to re-brand an existing charity. Our client was Reading Climate Action Network - an organisation designed to assist companies and individuals make changes to achieve net zero by 2030. We updated their vision, mission and values to redefine their goals as an organisation, as well as comparing competitors and creating potential users to craft a new logo, tagline, colour palette, typography, imagery and style. This enabled us to design a new website, social media posts and event collateral including banners, postcards and clothing to promote their brand and lead to further engagement.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Edan Camplin​

Edan Camplin​

Branding, magazine design

I have always had a strong interest in design, particularly graphics and branding. The course at the University of Reading has enabled me to explore many avenues of the world of graphic design. I have enjoyed the learning process and value the skills I have developed, enjoying the opportunity to work independently and as a team, problem solving and creating different design projects. Throughout my time on the course, I have developed a keen interest in branding. I was lucky enough to have the opportunity of work experience at Honey Creative in London, where I was able to develop my design skills and knowledge, that has given me the confidence and abilities to go into a career in branding. I enjoy the challenge of creating and redeveloping brands, to help clients achieve their ambitions and goals for their businesses.

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Instagram

Hypersonic Missiles record cover

Delving into the social injustice and dysfunction in society, this packaging redesign project explores how the world appears to Sam Fender in his album Hypersonic Missiles. It uses a combination of bold typography and imagery that reflects the mess the world is in around Fender, from his beloved Newcastle, to the world as a whole. The design shows disruption, lines that reflect the climate and the damage of war, and also the mind of someone who is feeling suicidal. Ultimately, it's a reflection of how Fender views society, a complete mess caused by its own dysfunctions.

Zero Hour campaign

Zero Hour: A youth-led organisation demanding climate action. For this project I was tasked with designing key assets for a small travelling exhibition stand. Creating posters specific to each place the exhibition would travel to, I felt it would create a more personal approach to each location.

Apex magazine

Tracks, cars, drivers. Each issue of Apex magazine features a different Formula One track. Including articles about the history of the track, famous races and crashes and an interview with people connected to the track.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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Benjamin Brown

Benjamin Brown

Branding, web design, editorial design

Over the past three years of studying at the University of Reading, I have learnt to visually communicate for a variety of design mediums. Exploring the capabilities of software and learning new skills has helped me in understanding the importance of adapting to challenges. Designing for diverse projects involving branding, editorial and web design has enhanced my capabilities in designing to solve problems and target client’s needs. Being able to express my passions and interests through projects has allowed me to demonstrate my creative mindset. I have had the pleasure of working as a team leader for Baseline Shift, which has expanded my communication skills and enabled me to collaborate with many talented individuals across the industry. I look forward to constantly growing as a designer, improving my abilities, and working with like-minded people.

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Instagram

PRESTIGE magazine

PRESTIGE is a magazine that explores the beauty of comic books and graphic novels, respecting the medium's artwork, storytelling, and creators. Each article is designed to show the style and content of each comic, through the integration of imagery and type, and the beautiful artwork pervading each spread. Designing the magazine encouraged me to produce merchandise that could expand the brand’s identity further. This project enabled me to design for one of my passions, whilst also having the opportunity to enhance my editorial abilities.

Black Sabbath record album packaging

I chose to re-design the existing packaging for Black Sabbath’s album, Paranoid. The band believes the name of the album does not link to the visuals or messages presented, so I decided to improve this disconnection. The re-design portrays a vortex of distorted eyes, reflecting the never-ending effect of mental health and one’s distorted sense of reality. Using several print finishes, the typography for the front and back cover become visible only under direct light; to add another level of interaction for audiences. Following the re-design, I designed merchandise and items that carry across the new identity.

Reading CAN branding

Reading Climate Action Network (Reading CAN) is a non-profit organisation that work to combat climate change in Reading. They do this by offering support and advice to individuals, schools, and businesses, creating a community of climate conscious and actively empowered people. In this group project, I helped to design collateral and merchandise for the organisation to increase audience engagement with the brand. Collateral such as post cards and tote bags have the potential to be made from recycled material for the climate conscious events, benefitting the environment and the Reading CAN’s presence.

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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Emergence Degree Show 2024

Emergence 2024

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