Natalie Tang
Publication design, UI design, packaging design
Hi, I’m Natalie. I consider myself as a patient and driven person, constantly pushing boundaries and seeking out new sparks of inspiration. I have particular passions for publication and typography design, UI Design, and packaging design, where I enjoy infusing diversity into my work to connect with a wide range of audiences. I believe that effective design goes beyond aesthetics, prioritising functionality and enhancing user experience. In my future career, I’m eager to contribute my skills to projects that demand both creative ingenuity and practical problem-solving, striving to make a meaningful impact with every endeavour.
The Director’s Cut newspaper
The Director's Cut is a proposed newspaper publication designed as a celebration of the silver screen. With the latest film awards, news, reviews, and narratives, it allows audiences and readers worldwide to immerse themselves in the dynamic film industry. This project was in our Advanced Editorial module, which allowed me to create a professional newspaper, and understand the details of typographic decisions for newspapers. The most challenging part was to make the piece distinctive in a way that fits the theme of film.
Mister Marinade packaging
This is a re-packaging project for Mister Marinade, an online brand that sells marinades and seasonings in the UK. The brand is committed to inviting both novice and experienced home cooks to explore diverse flavours. The re-packaging design suggests a new series of Chinese regional flavours seasoning, aiming to create a new and fresh appeal for the brand. The redesign tells the story of home cooking and Chinese taste through an engaging storytelling approach. It features the three regional Chinese authentic flavours of Sichuan, Hong Kong, and Taiwan, encouraging experimentation, and savouring the joy of new seasoning flavours for culinary.
Better Sleep web app
Better Sleep is a web application for people suffering from persistent insomnia or who struggle with sleeping problems, who lack motivation, and who want to take control of their sleep problems. Unlike common insomnia websites that involve complicated and overwhelming textual information, our website provides four-week sleep courses to encourage behaviour change and guide the user through the designated journey of better sleep. With practical bedtime resources such as video practices and audio, the sleep course will guide users to empower and visualise the milestones of progress, keeping track of progress through features like sleep diary entries.
