Clara Tsang
Packaging design, branding, video editing
Hi, I’m Clara. I am a hardworking, creative, and adaptable designer who is interested in the packaging, branding, and video editing industries. I am eager to achieve not just aesthetically pleasing designs, but also something that effectively communicates a message to aid users. I am a quick learner and have already developed skills in software such as Adobe InDesign, Illustrator, Photoshop, AfterEffects, XD, Figma, and Final Cut Pro. Additionally, I have gained skills in communication, organisation, leadership, teamwork, and problem-solving throughout my years at university. I look forward to using and further developing my skill sets in the opportunities presented after graduating.
Kashi cereal packaging
Kashi is a cereal brand that produces whole grain cereals and other plant-based foods sourced from regular farming practices. They emphasise on the terms, “natural”, “organic”, “macrobiotic diet” and “plant-based”. From researching their information, I decided to pick the words, organic, plant-based and fun to focus on when designing its new packaging.
Teatime magazine
Teatime is an independent tea magazine which explores and celebrates different tea cultures all around the world. It looks into the history and origins of the particular tea, flavours, drinking traditions, stores as well as interviews with experts, recipes and fun facts. Each issue will come out twice a year to allow readers to become fully invested in a tea culture and trying it out before moving onto the next. Teatime has its own website and social media which are used to promote the magazine. It also gives previews to current and future issues and has a shopping page where readers can get a closer look of the magazine and eventually purchase.
ComfortZone website
ComfortZone is a website that provides information, tips and exercises to help tackle social anxiety. While its primary focus is on social anxiety, its resources are valuable for individuals dealing with general anxiety as well. One distinctive feature that sets ComfortZone apart from other websites is its goal-setting functionality, where users can set weekly goals to complete and maintain a streak. This unique feature not only motivates users and provides a useful purpose to the website, but also encourages them to apply what they’ve learned from the website into their daily lives, promoting personal growth and progress.
